Cariocas 2016

After beating Chicago, Tokyo and finally Madrid, the people of Rio (or Cariocas, as they like to call themselves) celebrate winning the bid to host the 2016 Olympics with this stylish video from Cidade de Deus (City of God) director Fernando Meirelles.

Cidade maravilhosa ...

Golden Shower

New advertising campaign in Brazil encouraging it's citizens to conserve water by peeing in the shower. The Brazilian environmental group SOS Mata Atlantica uses humour to reduce the number of toilet flushes which if everyone avoids once a day could save up to 1,157 gallons of water per year for every household.