Wednesday, 14 October 2009

Rocky tastes ace, with elbow space

marketing campaign from biscuit company Fox's, based on British educational TV broadcasts from the 70's on the dangers of opening a Rocky bar.

Fox's marketing director Mike Driver said: ‘We conducted research that showed biscuits can be risky. Last year there were 513 biscuit-related injuries.' He claimed these ranged from a man getting bitten by a squirrel while feeding it a biscuit to people burning their fingers when fishing out soggy biscuits from mugs.

We're all fed up with the nanny state interfering in our everyday lives,' claimed Driver. ‘We developed the idea of the BBAB as a parody of recent bureaucratic health and safety campaigns gone mad.'

See more facts at the British Biscuit Advisory Board.

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