Since the production closure of analogue Instant Film in June 2008 with factories falling silent in Mexico and the Netherlands, there has been an outcry from Polaroid enthusiasts around the world. The introduction of digital photography spelt the end for instant photography that became iconic in the 1960s and 70s.
But a small group of diehard enthusiasts have formed a company intent on reviving this photographic format. However, they face an uphill struggle as the components needed to build the cartridges were all made internally at Polaroid which have now ceased production as well. The Impossible Mission led by Austrian entrepreneur Florian Kaps has taken over the factory in the Dutch town of Enschede.
"There are 300 to 500 million working Polaroid cameras out there, it's huge, and 24 million films have been sold last year. Our aim is to sell one million next year. I don't have any fear that we can sell it."
Let's hope they succeed.
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